Privacy Policy

The short version: we collect the least we need to run Not Behind, we don’t sell your personal information, and we don’t email you junk. This page spells out the details — what we collect, why, who we share it with, and the rights you have over it. It covers Not Behind at notbehind.com (the “Service”).

1. Who we are

Not Behind runs this Service and decides how your personal data is handled (we’re the “data controller”). Questions or requests? Email support@notbehind.com and a real person will answer.

2. What we collect

Information you give us:

• Email — when you join the founding list, get the free chapter, ask about team access, or buy.
• Account details — if you create an account: your email and either a password (stored only as a salted hash, never in plain text) or your Google sign-in.
• Payment info — purchases are processed by Stripe. We never see or store your full card number; we keep a record that you purchased, the amount, and a Stripe reference (and may receive limited details like card brand, last four digits, and country from Stripe).
• What you type into the free AI demo — your message is sent to our AI provider to generate a reply. Please don’t paste anything sensitive into it.
• Anything you send us — support emails, team-access inquiries, refund requests.

Information collected automatically:

• Usage & device data — pages and actions (e.g. “viewed a page,” “started checkout,” “purchased”), browser and device type, and IP address (which gives an approximate location). Collected via PostHog (product analytics).
• Advertising measurement — the Meta (Facebook) pixel records whether ad-driven visits lead to actions like signing up or buying, and helps us show relevant ads. It sets cookies and shares those events with Meta.
• Cookies & similar tech — see section 5.

Information from third parties: Stripe (payment status), Google (if you sign in with it: your email, name, and avatar), and Meta (ad interaction signals).

3. How we use it

• Deliver the course and run your account and login.
• Process payments and honor refunds (via Stripe).
• Send transactional messages (purchase receipts, account and access emails).
• Send occasional updates about Not Behind — you can opt out any time.
• Measure and improve the site, and measure whether our ads work.
• Answer support requests.
• Protect against fraud and abuse, and meet legal and tax obligations.

If you’re in the EEA/UK, our legal bases are: performing our contract with you (delivering what you bought), your consent (e.g. marketing email and non-essential cookies), our legitimate interests (improving and securing the Service), and legal obligations (e.g. tax records).

4. How we share it

We don’t sell your personal information for money. We share it only with service providers who help us run the Service, and only as needed:

• Stripe — payment processing.
• PostHog — product analytics.
• Meta — advertising measurement and retargeting (see section 6).
• Our AI provider — to generate replies in the free demo.
• Google — if you choose to sign in with Google.
• Our hosting and email providers — to run the site and send mail.

We may also disclose information if required by law, to enforce our terms, to protect people’s safety, or as part of a merger or sale of the business (you’ll be notified if your data moves to a new owner).

5. Cookies & tracking

We use a few categories of cookies and similar technologies:

• Essential — keep you signed in and the site working. These can’t be turned off.
• Analytics — PostHog, to understand and improve the site.
• Advertising — the Meta pixel, to measure and target ads.

You can block or delete cookies in your browser, and you can limit ad tracking through Meta’s ad preferences and tools like the DAA opt-out. Blocking essential cookies may break parts of the site.

6. Your rights & choices

Wherever you live, you can:

• Ask what data we hold about you, and get a copy.
• Correct or delete it.
• Unsubscribe from marketing email (every email has a link, or just ask).
• Opt out of ad-related sharing.

EEA/UK (GDPR): you also have the right to object to or restrict certain processing, withdraw consent, request portability, and complain to your local data protection authority.

California (CCPA/CPRA): we don’t sell your personal information. Sharing event data with Meta for ad targeting may count as “sharing” for cross-context behavioral advertising — you can opt out by limiting cookies as above or emailing us. You also have rights to know, delete, correct, and not be discriminated against for exercising them.

To exercise any of these, email support@notbehind.com. We’ll verify it’s really you and respond within the time the law requires.

7. How long we keep it

• Account and purchase records: while your account is active, plus as long as we need for legal, tax, and accounting reasons.
• Founding-list / lead emails: until you unsubscribe or ask us to delete them.
• Free AI-demo messages: kept only as needed to provide the reply and prevent abuse, then minimized.
• Analytics and ad data: per the retention settings of PostHog and Meta.

8. Security

Passwords are stored hashed, traffic is encrypted in transit (HTTPS), and card details are handled by Stripe, not us. No system is perfectly secure, but we take reasonable measures to protect your data and will notify you if a breach legally requires it.

9. International transfers

We and our providers are largely based in the United States, so your data may be processed there. Where required, we rely on appropriate safeguards (such as standard contractual clauses) for transfers out of the EEA/UK.

10. Children

The Service is for adults and isn’t directed to children under 16. We don’t knowingly collect data from them — if you believe a child gave us data, email us and we’ll delete it.

11. Changes

We may update this policy as the product grows. We’ll change the “effective” date above and, for material changes, give clearer notice. Continuing to use the Service after a change means you accept the updated policy.

12. Contact

Questions, or want your data accessed or deleted? Email support@notbehind.com.